Sell on Amazon, Flipkart, and Your Shopify Store - All From One Dashboard

Integrate Shopify with Amazon India, Flipkart, and other marketplaces to manage inventory, sync orders, and sell everywhere from one platform. Multi-channel selling made simple.

175%average revenue increase
15-20hrssaved per week
Zerooverselling incidents
3-4 weeksintegration timeline

Why Sell on Marketplaces?

Where Indian Shoppers Buy:

  • Amazon India: 35% of online sales
  • Flipkart: 31% of online sales
  • Your own store: Growing, but requires marketing

The Challenge (Without Integration)

Managing Multiple Platforms Manually:

  • Order comes in on Amazon → manually update Shopify inventory
  • Order on Flipkart → manually update both Amazon and Shopify
  • Overselling risk (sell same item on multiple channels)
  • Hours wasted copying orders between systems
  • Inventory errors leading to cancellations
  • No unified view of business

Time Waste: Average retailer spends 15-20 hours/week managing multi-channel manually.

The Solution: Marketplace Integration

One Source of Truth (Shopify):

  • All inventory managed in Shopify
  • Orders from Amazon/Flipkart automatically import to Shopify
  • Inventory syncs in real-time across all channels
  • Fulfill from one dashboard
  • Unified reporting

Time Saved: 15-20 hours/week

MARKETPLACES

What We Integrate

Amazon India

Platform: Amazon Seller Central India

Integration Type: Two-way sync

What Syncs:

  • Products (from Shopify → Amazon)
  • Inventory (real-time, both directions)
  • Orders (Amazon → Shopify)
  • Fulfillment status (Shopify → Amazon)
  • Pricing (optional)

Benefits:

  • Access 300M+ Amazon customers
  • Leverage Amazon's logistics (FBA)
  • Show on Amazon Prime
  • Multi-currency (international sellers)

Flipkart

Platform: Flipkart Seller Hub

Integration Type: Two-way sync

What Syncs:

  • Product catalog
  • Inventory levels
  • Order import
  • Shipping updates
  • Pricing sync

Benefits:

  • Reach 150M+ Flipkart shoppers
  • Participate in Big Billion Days
  • Flipkart Advantage (FBA equivalent)

Other Marketplaces (On Request)

Meesho (Social commerce)Myntra (Fashion focused)Snapdeal (Value shoppers)Nykaa (Beauty & wellness)JioMart (Reliance ecosystem)eBay India (International reach)
HOW IT WORKS

How It Works

1. Product Sync

Shopify → Marketplaces

Upload products once in Shopify. Map to marketplace categories. Sync to Amazon, Flipkart, etc. Images, descriptions, variants all transfer.

  • Shopify categories → Amazon categories
  • Product attributes → Required marketplace fields
  • Variants (size, color) → Marketplace format

2. Inventory Sync

Real-Time, Two-Way

Sale on Amazon → Inventory decreases on Amazon → Integration immediately updates Shopify inventory → Shopify updates Flipkart inventory. Result: All channels show correct stock.

  • No overselling across channels
  • Real-time updates within seconds
  • Safety stock management
  • Low stock alerts

3. Order Management

Centralized in Shopify

Order placed on Amazon or Flipkart → Automatically imports to Shopify → Shows as "Amazon Order" or "Flipkart Order" → Fulfill in Shopify → Tracking updates back to marketplace.

  • All orders in one dashboard
  • Unified reporting (total sales across channels)
  • Single fulfillment workflow
  • One place for customer service

4. Pricing Sync (Optional)

Smart Pricing Rules

Choose your pricing strategy across channels.

  • Same price everywhere: Price in Shopify = price on marketplaces
  • Marketplace premium: Amazon price = Shopify price + 15% (to cover fees)
  • Dynamic pricing: Adjust based on competition (advanced)
  • Manual override: Set marketplace prices independently
PACKAGES

Marketplace Integration Packages

Single Marketplace

$3,000 - $5,000
Timeline: 2-3 weeks
Marketplaces: 1 (Amazon OR Flipkart)
  • Marketplace account setup (if needed)
  • Product catalog sync (up to 500 products)
  • Real-time inventory sync
  • Order import to Shopify
  • Fulfillment status sync
  • Basic pricing sync
  • 2 training sessions
  • 30-day support
Get Started

Multi-Channel

$10,000 - $15,000
Timeline: 4-6 weeks
Marketplaces: 3+ (Amazon + Flipkart + others)
  • Everything in Dual, for all marketplaces, plus:
  • Custom sync rules per marketplace
  • Advanced inventory allocation (reserve stock for website)
  • Dynamic pricing by channel
  • Multi-warehouse support
  • Custom reporting dashboard
  • 5 training sessions
  • 90-day support
Get Started
FULFILLMENT

Fulfillment Options

Merchant Fulfilled (MFN)

You handle shipping

Store inventory in your warehouse. Orders come in from marketplaces. You pack and ship. Update tracking on marketplace.

Pros:
  • Full control
  • Better margins
Cons:
  • You handle logistics

Fulfilled by Amazon (FBA)

Amazon handles shipping

Send inventory to Amazon warehouses. Amazon picks, packs, ships orders. Prime eligibility. Amazon customer service.

Pros:
  • Fast shipping
  • Prime badge
  • Outsourced logistics
Cons:
  • FBA fees
  • Storage costs
  • Less control

Fulfilled by Flipkart (F-Assured)

Flipkart handles shipping

Similar to FBA. Flipkart warehousing and shipping. Flipkart Assured badge.

Pros:
  • Flipkart handles logistics
Cons:
  • Fees
  • Less control

Hybrid Approach

Best of both worlds

Use FBA/F-Assured for fast-moving products. Merchant fulfill for slow-moving or oversized. Website orders fulfilled from your warehouse.

Pros:
  • Optimized for each product type
  • Balanced costs
Cons:
  • More complex management
PRICING

Pricing Strategy

Account for Marketplace Fees

Amazon Fees:

  • Referral fee: 5-20% (varies by category)
  • Closing fee: ₹5-₹50
  • FBA fees: ₹20-₹200 (if using FBA)
  • Total: 15-30% of sale price

Flipkart Fees:

  • Commission: 5-25% (varies by category)
  • Shipping fee: ₹20-₹200 (if not F-Assured)
  • Collection fee: 2%
  • Total: 10-30% of sale price

Pricing Options:

1. Same price:

Lower margins on marketplaces, but competitive

2. Higher marketplace price:

Cover fees, same margin everywhere

3. Loss leader:

Lower price on marketplaces to acquire customers, upsell on website

CASE STUDY

Success Story: StyleWear Apparel

Company: Fashion retailer, 300 SKUs

Previous: Shopify only, ₹8L/month revenue

Challenge: Wanted to expand to marketplaces but feared inventory chaos

Solution:

  • Integrated Amazon + Flipkart
  • CedCommerce for sync
  • 70% inventory allocated to Shopify, 30% to marketplaces
  • Pricing: Marketplace = Shopify + 20%

Results (6 Months):

  • Total revenue: ₹8L → ₹22L/month (175% increase)
  • Amazon: ₹8L/month
  • Flipkart: ₹6L/month
  • Shopify: ₹8L/month (maintained)
  • Time managing channels: 20 hours/week → 3 hours/week
  • Inventory errors: 15/month → 0
  • Zero overselling incidents
ROI: ₹7,000 integration cost, ₹14L additional monthly revenue
CHALLENGES & SOLUTIONS

Common Challenges & Solutions

Challenge: Marketplace Fees Eat Margins

Solution: Price higher on marketplaces or use as customer acquisition (retarget to website)

Challenge: Race to Bottom on Price

Solution: Don't compete on price alone. Use FBA/F-Assured for fast shipping, better reviews

Challenge: Inventory Tying Up Capital

Solution: Start with best-sellers only. Don't list entire catalog immediately

Challenge: Multiple Logins, Manual Work

Solution: That's exactly what integration solves. One dashboard for everything.

Ready to Go Multi-Channel?

Schedule an integration consultation. We'll discuss which marketplaces make sense for your products, integration approach, inventory allocation strategy, pricing strategy, expected revenue increase, and timeline.

30-minute call. No obligation.